Specialization in BBA and Which is the best Specialization?

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Specialization in BBA and Which is the best Specialization?


In this article, I would be talking about the specialization in BBA and which is the best specialization in BBA. If we talk about the best specialization we can’t say which specialization is best. It completely depends on the individual’s choice in which they have an interest. There are 5 major specializations in Bachelor of Business Administration and students can choose any one of these specializations. But there are many other specialization options available for the students in Bachelor of Business Administration. Students get the option to choose the specialization in the 3rd year.

However, We all know BBA is 3 years professional course for students who have a keen interest in their careers. However, this degree will help to build their careers in the field of Business and managerial skills. I look the BBA degree contains various aspects like internships, live-project, seminars, and industry visits. Therefore, a Specialization in the Bachelor of Business Administration of own choice helps the students to build a career in their preferred field.


In today’s situation if we say pursuing a Bachelor of Business Administration with specialization will add a lot of value to your degree. Students pursuing a professional course like BBA want to attain more knowledge and experience to do well in their respective fields of interest. But Selecting a nice BBA specialization will increase the scope of their career. However, a Specialization like BBA in finance, Marketing, HR, and International Business. These are said to be the best specialization if we look at the job perspective. I choose International Business as a specialization in my BBA and I can say this is one of the best specializations. Because I have a lot of interest in understanding how international business works. The best thing about IB is you will learn about the global aspects of subjects of other specializations.

If you look at colleges in India that are offering BBA degrees most of them are the 3 major specializations HR, FInance, and Marketing. But only a few top colleges offer more than 3 specializations. I was sure about my specialization since the start of my course. So, I found very few top colleges offering International Business as a specialization. And I saw Alliance University is also offering this course. Therefore, I got sure about pursuing my course from here because we all are aware of the standards of Alliance University in management studies. Alliance Currently ranks as the 3rd best private business school in India.

BBA subjects are designed on the basis of Specializations. Till the second year, students have to study subjects related to all the specializations. To get a brief idea about all the specializations. The average salary of a BBA graduate with specializations is INR 4 to 6 LPA.

Specialization in BBA and Which is the best Specialization?
Specialization in BBA and Which is the best Specialization?

Major Specialization in BBA:

Human Resource



International Business

Human Resource:

It is a specialization in BBA for the students who are very much interested in handling the human resource of an institution or organization. However, this course provides adequate skills and knowledge which help the students to work in a professional environment. The average salary for a BBA HR graduate goes around INR 3.5- 5.5 LPA. So, let’s have look at the various job options for BBA HR graduates:

  • HR Manager
  • Talent Acquisition Manager
  • IT Recruiter
  • HR Coordinator
  • Admin Executive
  • Quality Assurance/ Quality Control Manager
  • Employee Relation Manager
  • Personnel Manager


It is a specialization in BBA and it aims to teach students the various skills of marketing to promote the company and its products and services. So, The course teaches business management skills and will prepare them for the corporate world. However, BBA marketing students have great career opportunities in this field. So, The average salary starts from INR 4.5 – 6.5 LPA. Following are the job options available for BBA Marketing Students:

  • Sales Manager
  • Advertising Executive
  • Marketing Executive
  • Marketing Research Analyst
  • Business Development Executive
  • Brand Manager


The main aim of this course is to provide knowledge and skill related to insurance, corporate strategy, investment, international finance, cost accounting, and expenses. However, this course provides deep inside knowledge of financial skills. However, the average salary for BBA finance students goes from INR 4 – 5 LPA. So, let’s have a look at the available job roles for finance students:

  • Internal Auditor
  • Business Analyst
  • Credit Analyst
  • Recover Agent
  • Loan Officer

International Business

The course aims to focus on the international business taking place in the global market. However, It aims to teach students about forex trading, import, and export, foreign trading, and many more. Therefore, the average salary for the student is around INR 7 – 8 LPA. So, These are a few major job roles especially:

  • Export Manager
  • Global Business Manager
  • International Finance Manager
  • International Logistics Manager
  • Exports Manager